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Some recent studies 〔(ITB Belin: World Travel Trends 2009, p13 )〕 show: in Europe, online bookings (for at least one part of a trip) has risen from 19% of total trips abroad in 2003 to 41% in 2008. It means the Internet became nr .1 travel distribution and promotion channel in the EU. Internet companies also realized the increasing importance of travel industry.〔(Mark Walsh: Google Rallies Embattled Travel Marketers, Mediapost.com October 8, 2008 )〕 These numbers point out the global trend: growing numbers of travellers use Internet to look at a holiday destination and book transportation and accommodation. Etravel promotion is the internet based technique for promoting and distributing travel services such as accommodation and transportation. ==Website traffic building== Etravel promotion can be separated in two logical phases: (a) website traffic building, (how to attract website visitors) and (b) website (re)design, (how to increase conversion rate and how achieve more convincing power and more bookings.) Regarding the website traffic building, there are more internet marketing solutions for this goal. However, travel industry customs〔(Phil Davies: Travel online spend still a priority, Travel Technology News, Travelmole.com, 31 October, 2008 )〕 show the importance of search engine optimization (SEO), which is the most common technique for etravel web promotion. It is not a surprise: if a London hotel website is in the top10 page in the Google result pages for searching phrase "london low-cost hotel", the website will gain a huge number of motivated backpackers, who are actively looking for a hotel room in London. The social media marketing in the travel industry mostly means travel review site (e.g.: Tripadvisor ) marketing: get a listing on the travel/hotel review site and keeping touch directly with potential travellers. The Pay Per Click advertising means paid advertisements in the Google/Yahoo search result pages and their advertising networks. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Etravel promotion」の詳細全文を読む スポンサード リンク
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